In a Fashionista article titled “How Skaters Really Feel About the Appropriation of Their Culture,” an employee at the Williamsburg skate shop KCDC said, “I think it’s flattering to skateboarding that it’s reaching other areas and other lifestyles, but it sucks if they don’t do it properly or get the right people involved.” Item number five read: “Even if the god Rihanna herself showed up to a hot horny summer date wearing a dress and white high top DCs, it’d be cause to make up an excuse to go home and cry.” Quartersnacks, a website and clothing line dedicated to “NYC skateboarding and all the people, spots, and bad decisions that help make it wonderful,” responded with their own listicle titled: “ The Shit We Learned from Vogue’s Skate Week“. Skateboarding is a billion-dollar industry, so it makes sense why fashion wants a piece of the pie. The late, great Dylan Rieder, for example, was in a DKNY advertisement with Cara Delevigne, despite having once said: “What does fashionable even mean?” Plus, skaters and fashion folk have been well-matched bedfellows in business since the beginning. It is possible, however, to remain local and loyal to skate culture without “selling out.” Look at the likes of Bianca Chandon, a unisex label founded by the professional skateboarder Alex Olson in 2014 that is now sold at Dover Street Market along with other skate brands like Dime and Alltimers. Skate and destroy font free professional# Palace Skateboards, a London-based brand founded by Lev Tanju, turned the tables by appropriating Versace and Chanel logos on their own shirts. It’s a playful back and forth, until it isn’t.Īnd in January, Dior Homme’s Kris Van Assche included miniature half-pipes and skate ramps in his show.

When High-fashion brands like Vetements adapt the Thrasher flames, they charge ten times the price to the likes of Kanye West. “I’m trying to celebrate an older style of dressing before it goes away for good,” Olson told W this year. But how do we celebrate skate style without simultaneously causing its extinction? We already have proof that skate culture doesn’t need to be niche to succeed. Skate and destroy font free professional#īut those who birthed it and keep to its original ethos should also be directly lifted up by its sudden surge in popularity both monetarily and culturally.

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